Frequently Asked Questions

This page will answer many of the questions you may have about the 18th Digital Dealer Conference & Exposition.


Date & Time:
All times shown are EST.
Tuesday, April 21, 2015 7:00am – 7:30pm
Wednesday, April 22, 2015 7:00am – 7:30pm
Thursday, April 23, 2015 7:30am – 12:50pm

Tampa Convention Center
333 S Franklin St, Tampa, FL 33602

Hotel Accommodations:
Embassy Suites Tampa – Downtown Convention Center
513 South Florida Avenue, Tampa, FL, 33602

Tampa Marriott Waterside Hotel & Marina
700 South Florida Avenue, Tampa, FL 33602

The Westin Tampa Harbour Island
725 South Harbour Island Blvd, Tampa, FL 33602

Hilton Tampa Downtown
211 N Tampa St, Tampa, FL 33602

Digital Dealer is the leading educational destination among the country’s most progressive automotive dealerships. Maintain the edge on your competition by exploring the latest digital strategies. Digital Dealer is dedicated to providing Internet and technology solutions for automotive professionals.

100+ High Intensity Sessions & Workshops: Target your specific needs and meet the goals of your dealership by creating your own custom agenda. 

Digital Dealer Peer Networking Roundtables: Exchange ideas with peers from around the country. Discover new concepts, proven best practices and grow your professional automotive network. 

Groundbreaking Keynote Speakers: Gain valuable knowledge from sales & marketing experts at the top of their game. DD18 will feature the President of Un-Marketing, Scott Stratten, and former Senior Director of Training and Development at Hard Rock International, Jim Knight.

Digital Dealer Case Studies: Study and explore in detail, real life cases of successful products and solution implementations in fellow dealerships.

Digital Dealer Exhibit Hall: Demo the latest solutions, services and products to take your dealership to the next level.

Dealer Principals, General Managers, General Sales Managers, Internet Sales Managers, E-commerce Directors, BDC Managers, CRM Managers, Pre-owned Managers, Fixed Operations Managers, F&I Managers, Marketing Directors and Social Media Managers.
Registration type Early Bird Registration (before 2/27) Online Registration (before 4/17) Onsite Registration
All Dealership Personnel (US & Int’l) $695 $895 $995
OEM $695 $895 $995
Allied Industry $1,495 $1,695 $1,995
Group rates are available for Dealership Personnel registering multiple people from the same store/dealership group. 

Two = $50 off each registration
Three = $75 off each registration
Four or more = $100 off each registration  

Bringing more than 25 people? Contact Concierge.

The following forms of payment are accepted: American Express, Visa, MasterCard, Discover and checks. A credit card payment is required to complete your registration online. Upon completion of registration, you will receive an invoice/receipt via email.

If you would like to register and pay by check, please contact us – please note that returned checks will incur a $50.00 fee.

Checks should be mailed, along with the invoice generated at the completion of the registration process, to the following address:
DealerCom LLC
8870 Darrow Road
Suite F106, PMB 305
Twinsburg, Ohio 44087

You can register online on our secure site. If you come across any questions or concerns, please contact Concierge or call (561) 995-9090.
  • Complete access to all educational and general sessions, Peer Networking Roundtables, Exhibit Hall, Case Studies and Keynote presentations.
  • Lunch on Tuesday, April 21st, breakfast and lunch on Wednesday, April 22nd and breakfast on Thursday, April 23rd.
  • Refreshments between sessions on Wednesday, April 22nd and on Thursday, April 23rd.
  • Two Drink tickets at evening cocktail receptions on Tuesday, April 21st and on Wednesday, April 22nd (dealership attendees only).
  • Digital Dealer attendee tote bag complete with conference program guide and several gifts from our exhibitors (dealership attendees only).
  • Complimentary WiFi in designated areas.
The 18th Digital Dealer® Conference & Exposition is open to automotive professionals 18 years and over only. Management will request a business card and/or photo ID prior to admission.

Dealer Communications reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Dealer Communications reserves the right to use photographs and video images of any 18th Digital Dealer® Conference & Exposition attendee in promotional materials.

Dealer Communications assumes no liability for the acts of its suppliers or for the safety of any 18th Digital Dealer® Conference & Exposition participant while traveling to or from this event. The total liability during the hours of the meeting will be limited to a refund of the registration fee.

Click here to review our Privacy Policy.

Choose from 4 great hotel accommodations overlooking Tampa Bay, all within walking distance of the Tampa Convention Center. Once you have registered for the Digital Dealer Conference, attendees will receive an email confirmation containing a link to choose your hotel & book rooms at a starting negotiated rate of $185+/night.

Hotel Accommodations:
Embassy Suites Tampa – Downtown Convention Center
513 South Florida Avenue, Tampa, FL, 33602
Special Negotiated Rate- $189

Tampa Marriott Waterside Hotel & Marina
700 South Florida Avenue, Tampa, FL 33602
Special Negotiated Rate- $185

The Westin Tampa Harbour Island
725 South Harbour Island Blvd, Tampa, FL 33602
Special Negotiated Rate- $189

Hilton Tampa Downtown
211 North Tampa St, Tampa, FL 33602
Special Negotiated Rate- $189

Only one discount code can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed.
Registration will be open online until Friday, April 17, 2015. We recommend you register early to secure the best possible rate for your conference registration, hotel accommodations and travel arrangements. The conference hotel fills up quickly so please book your rooms now! You may also register onsite for an additional fee.
Registration Desk Hours:
(subject to change)
Monday, April 20, 12:00 pm -5:00 pm
Tuesday, April 21, 7:00 am – 5:00 pm
Wednesday, April 22, 7:00 am – 3:00 pm
You may cancel your registration by notifying the registration concierge. There will be a $50.00 processing fee for cancellations greater than 60 days prior to the event; 50% of registration fee will be charged for cancellations received between 60 days and 30 days prior to the event; and registration fees for cancellations less than 30 days prior to the event are fully non-refundable but can be applied toward the registration fee for the next conference. Returned checks will incur a $50.00 fee.
Business casual.
Tuesday, April 21st
12:00pm – 7:30pm

Wednesday, April 22nd
7:00am – 7:30pm

Thursday, April 23rd
7:30am – 12:50pm

A variety of exhibitor/sponsorship opportunities are available, as well as ads in the program show guide. Please contact
If you’re interested in becoming one of our media partners and/or attending to cover the events, please visit There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.
The Digital Dealer Conference & Exposition is organized by the producers of Dealer print magazines, eZines and websites, the information resource that dealers trust to deliver decision-informing news and thought-provoking analysis. In addition, the staff of Dealer Communications consults with a wide variety of automotive industry leaders to create relevant and actionable content for each and every Digital Dealer Conference & Exposition event.
Dealer Communications is the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations; Dealer Pre-owned; Dealer F&I; and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit
Sessions may be audio recorded for personal use only. They cannot be placed online or transmitted to others without permission. Sessions may not be videoed without special permission.

As a general guide, non-contiguous audio and video clips of three minutes or less should be shared frequently online, making your friends at home as jealous as possible.

Please contact us for special permission requests.

To purchase complete audio and video recordings of the 18th Digital Dealer Conference, visit

Contact Concierge. You may also call (561) 995-9090 for additional assistance.