Keynote Speakers


Scott Stratten

“UnSelling: The New Customer Experience”

Scott Stratten is the President and founder of UnMarketing. He was named one of the top 5 social media influencers in the world by and one of America’s Top 10 Marketing Gurus by “Business Review USA.” Stratten is an expert in viral, social and authentic marketing, he teaches audiences how to increase their revenue and reputation with tools that connect technology with customer engagement.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments.

Stratten is among the top influencers on Twitter today, with over 165,000 followers. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine,, and Fast Company.

“Why do we market to people the way we hate to be marketed to?”Scott Stratten
In his keynote address, Stratten will focus on the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. Digital Dealer attendees will learn:

  • Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
  • Why social media can be the wrong choice for your business.
  • Why the people you hire matter more than the tasks you hire them to do.

These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better. You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate your dealership from the pack of noise.


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Jim Knight

“Culture that Rocks: How to Amp Up or Revolutionize a Company’s Culture”

As the former Senior Director of Training and Development at Hard Rock International, Knight facilitated all global training and development functions for Hard Rock International. A training and development veteran for more than 30 years, Knight has been recognized by Training Magazine as one of the Top 125 training companies in the world.

Knight’s role at Hard Rock involved many facets of organizational training, including creating and managing all staff and management training materials and programs, facilitating its corporate university, overseeing management training locations, producing training DVDs, directing company e-Learning initiatives, facilitating leadership transitions, and traveling to property locations to deliver on-site classes and measure standards. During his time with the Hard Rock brand, his team won multiple Telly Awards as well as a Gold Best in Class Award from Brandon Hall’s Excellence in Learning.

“The most successful companies in the world have a shared mindset.”Jim Knight

In his keynote address, Knight will focus on those individuals and departments in your dealership who are charged with creating, maintaining or revolutionizing an organizational culture. Topics covered will include:

  • Definition of Culture
  • Heritage vs. Culture
  • 3C Employees
  • Brand Ambassadors
  • Digital Natives
  • Virtuous vs. Vicious Cycles
  • Leadership Rock Stars
  • Philanthropy

Regardless of the company’s cultural history or status, this keynote presentation will inspire those in attendance to take up the challenge of enhancing their organizational environment.


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Keynote Panel

“The Myth Busting of Hispanic Auto Buyers – How This Minority Will Become the Majority of Your Growth”


Peter Leto

Dealer Jumpstart Strategist
Google, Inc.


Mat Koenig

CEO/Founding Partner
KonigCo |


Rick Lopez

Internet/BDC Director
David Maus Toyota
Berkshire Hathaway Automotive Group


This panel will bust some common myths dealers have heard about U.S. Hispanic Auto Shoppers and take a deep dive into powerful Google data regarding their shopping habits so Dealers can engage in this growing segment of buyers.

This panel will be lead by experts in various fields to cover all aspects of the Hispanic market. Hear from Peter Leto, Dealer Jumpstart Strategist at Google, Inc., Mat Koenig, CEO & Founding Partner of KonigCO and, and lastly the dealer perspective from Rick Lopez, Internet BDC Director for Berkshire Hathaway Automotive Group. Digital Dealer attendees will learn:

  • The amazing opportunity Dealers have with U.S. Hispanic Buyers.
  • The best mediums for reaching U.S. Hispanic Buyers.
  • The impact that technology has in the U.S. Hispanic’s buying process.

Peter Leto Bio: Peter Leto is an Automotive Industry Strategist on the Google Automotive Jumpstart Team. He is responsible for providing automotive partners with scalable business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with national advertising programs. In 2008, he joined Google as an Account Manager in the Chicago B2B vertical, working with Fortune 500 companies primarily across the Manufacturing & Energy sectors. After three years he returned to Detroit in his current role in Automotive.

Mat Koenig Bio: Mat Koenig is the premier speaker in the areas of mobile lead generation and mobile video marketing in the automotive space. He is a 20 year Automotive Industry Veteran, published author and the founder of KonigCo, the #1 Google Ranked site when it comes to finding the best mobile marketing for car dealers. Mat’s goal is to help dealers connect with buyers using simple, common sense strategies that embrace changing technology without losing focus on the basic principles of success.

Ricky Lopez Bio: Ricky Lopez has been in the automotive industry for over a decade. Starting at Suzuki Orlando and Lakeland, he had the number #1 & 2 Suzuki stores in the nation. After 3 years he moved on run the number #1 internet department in the state at Greenway Dodge selling over 300 Internet deals a month. After 5 years with Greenway, Ricky moved on to help the Crown Automotive Group’s Internet Team move from a 2% closing ratio to a 14.9% in just one year. Because of his passion for helping Dealers reach the Hispanic Community, Ricky has partnered with Melinda Barrett to open up The Latin toolbox.

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