“UnSelling: The New Customer Experience”
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments.
Stratten is among the top influencers on Twitter today, with over 165,000 followers. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company.
“Why do we market to people the way we hate to be marketed to?”Scott StrattenIn his keynote address, Stratten will focus on the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you. Digital Dealer attendees will learn:
- Why one negative review can outweigh a thousand social media followers if it isn’t handled correctly.
- Why social media can be the wrong choice for your business.
- Why the people you hire matter more than the tasks you hire them to do.
These and countless other under-appreciated truths add up to a new way of thinking about business that will completely change the way you sell, for the better. You don’t need social media, but you can be connecting with your clients socially. Your video doesn’t have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It’s time to separate your dealership from the pack of noise.
“Culture that Rocks: How to Amp Up or Revolutionize a Company’s Culture”
As the former Senior Director of Training and Development at Hard Rock International, Knight facilitated all global training and development functions for Hard Rock International. A training and development veteran for more than 30 years, Knight has been recognized by Training Magazine as one of the Top 125 training companies in the world.
Knight’s role at Hard Rock involved many facets of organizational training, including creating and managing all staff and management training materials and programs, facilitating its corporate university, overseeing management training locations, producing training DVDs, directing company e-Learning initiatives, facilitating leadership transitions, and traveling to property locations to deliver on-site classes and measure standards. During his time with the Hard Rock brand, his team won multiple Telly Awards as well as a Gold Best in Class Award from Brandon Hall’s Excellence in Learning.
“The most successful companies in the world have a shared mindset.”Jim Knight
In his keynote address, Knight will focus on those individuals and departments in your dealership who are charged with creating, maintaining or revolutionizing an organizational culture. Topics covered will include:
- Definition of Culture
- Heritage vs. Culture
- 3C Employees
- Brand Ambassadors
- Digital Natives
- Virtuous vs. Vicious Cycles
- Leadership Rock Stars
Regardless of the company’s cultural history or status, this keynote presentation will inspire those in attendance to take up the challenge of enhancing their organizational environment.