Invisible or Remarkable
Learn how creating an audience for your brand, being unique and being a trusted resource, can turn your prospective customers into fans and your sold customers into your best sales force. Come hear why Jay Levinson, author of Guerrilla Marketing says of Godin, “Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.” Godin will inspire – and challenge – you to be radical, to unleash the creative force within and to succeed in the post-advertising age.
Idea viruses, sneezes, hives, smoothness; lynchpins, permission marketing, purple cow, tribes... Godin has nearly reinvented marketing strategy, creating a new lexicon in the process. He encourages companies to be remarkable, to create their own niche and create “tribes” of followers that actually want to hear about their products and services.
Trend Spotting: Selling to New Immigrants BEFORE They Arrive
As President and Creative Director of The Justin Poy Agency, Justin’s work focuses on targeted market advertising, new marketing technologies and marketing to multi-cultural markets.
Learn how the surge in U.S. immigration from evolving markets is affecting car sales. Poy reveals strategies to tap into the expanding and lucrative market of affluent immigrants by understanding their purchasing power and motivations, cultural differences and how to sell them what they need, using technology to target those needs.
Did you know international students are a HUGE market in the U.S. and just about any state undergrad school or private university and college makes huge profits from students from abroad many of whom come from countries with wealth and they buy cars, if only to drive around for the 4 years that they are in the U.S. Come learn from Justin how to market and sell to them and other wealthy immigrants from all over the world.
Creating a Service Culture
From the corporate culture that invented "my pleasure," Jennifer Blackmon will share the core strategies and beliefs of the Ritz-Carlton brand, providing a coveted look into the foundations of service upon which Ritz-Carlton stands. After attending this invaluable General Session, you will have the tools to transform your dealerships into a true culture of customer service, leading to your brand becoming known for Ritz-Carlton style customer service.
As Corporate Director of Culture Transformation at the Ritz-Carlton Leadership Center, Jennifer Blackmon internalizes the company motto, to reflect the commitment to its own staff, saying “we are ladies and gentlemen working with ladies and gentlemen.” Jennifer began her career in hospitality over 30 years ago, where she found her passion for serving others within the food and beverage industry. Blackmon shares her passion for nurturing the talents of others, and has spoken to thousands on leading through example and building trust in teams.
The Secrets of Inspirational Selling
Since 1986, noted industry consultant, trainer and author David Lewis has been offering a different perspective on how to sell cars. His groundbreaking book, "The Secrets of Inspirational Selling," cuts across the grain of typical sales methods that pressure the prospective customer, which makes them defensive, less forthcoming, and resistant to traditional sales processes. He challenges dealers and managers to take the high ground of integrity, inspiration and customer care. David is solid in his assertion that, “Today’s informed car buyers don’t want to be controlled and manipulated, they want to be listened to, understood and inspired. When you do that they will enthusiastically become and stay your customer. ”
Dealerships all over the country have embraced David’s concept. These methods are eye-opening, ground breaking and have been recognized by many as the sales process of the future...but the most progressive dealers are doing this today. David's unique “Inspirational Selling” approach has already helped literally thousands of dealers create a culture of integrity and customer care in their sales process.
In this Keynote address David will show you how this concept will be the pivotal step to growing your dealership(s) to the next level by treating your technology-centric prospective customers, which is becoming everybody, how they want to be treated.