Looking to register for Learning Labs? Visit the #DigitalDealer Online Community.
At these interactive tables get one-on-one coaching from a leading subject matter expert. Just like mini-20 Groups tables of 5 dealers and managers are assigned a professional to guide them personally through new methods of management. Not just theory, this is your opportunity to return home with feedback and ideas created specifically for you. Sit down with a pre-eminent category expert, show them what you’re doing now, and they tell you how to improve in:
Google Advertising Solutions – video, display, search
Google Analytics / Free Tools & Resources
New & Pre-Owned Sales Strategies
Social Media Strategies
Data & Analytics
Reputation & Loyalty
CRM & Telephony
SEO & Website Conversion
Working with your PPC Provider
Digital Dealer Learning Labs will be offered on the eleven different topics listed, during ten different, 50-minute sessions held over the course of the 14th Digital Dealer Conference & Exposition. Each topic will have a dedicated table situated in the Digital Dealer Exhibit Hall with a thought leader offering their years of knowledge and expertise to work on your business.
Since seating is limited, we encourage you to sign-up right away. You must be registered to attend the 14th Digital Dealer Conference & Exposition. To view a full schedule, times of each subject matter expert and to sign-up visit the #DigitalDealer Online Community.
Google searches are responsible for two-thirds of dealership website views, so using this resource effectively really has an impact on helping customers review, find and ultimately choose to visit your store. Since Google has become much more than just a search tool, we are offering two categories of Digital Dealer Learning Lab topics covering the scope of Google automotive offerings.
Google Advertising Solutions – video, display and search
Google Analytics / Google Free Tools & Resources
One out of every five page views on the Internet today is Facebook. With hundreds of millions of loyal users, Facebook may be the single most important tool to influence your current and emerging customer bases to attract, convert and retain more business.
[ac-accordions load="0"] [ac-accordion title="Expert: Kate Frost"]Kate Frost has an extensive background in the
automotive field. From digital advertising and branding to engaging social media and website enhancement, Frost has helped dealers across the country shape their digital presence. Frost will lead your dive in to effective Facebook strategies. From
cover photos with call to actions, to advertising and custom HTML landing pages, dealers and managers will walk away knowing how to brand more effectively, increase their fan base and better generate leads through their Facebook page.[/ac-accordion] [ac-accordion title="Expert: Kathi Kruse"]Kathi Kruse is an automotive social media expert, blogger, author, speaker and founder of Kruse Control Inc. Born
into a family of ‘car people’, Kruse combines her passion for cars and aptitude for business to help dealers and managers learn to better engage customers. Kruse’s learning lab will focus on today’s most effective social media strategies, proven to result in more sales and service. Kruse will deliver tips and best practices for social media marketing and online reputation management with specific advice on how to handle negative reviews.[/ac-accordion][ac-accordion title="Expert: Fred Rose" last="y"]Fred Rose is the manager of Social Media Services for Dominion Dealer Solutions. Rose has worked with a variety
of organizations, both in the United States and overseas, to establish brand and advertising strategies through social media. During his Learning Lab sessions, Rose will discuss a multitude of topics, including Facebook audience segmentation, content ideas, goals of contests, how to sync social advertising with other media channels and best use of social media advertising to promote your dealership.[/ac-accordion][/ac-accordions] [/one_third][one_third_last]
New and Pre-Owned Sales Strategies
Work directly with veteran automotive sales professionals to maximize unit volume, customer conversion and the art of up-selling. Discover methods to attract more customers and sell more units. Learn how to maximize used vehicle ROI, as well as best practices for selling and auctioning used vehicles.[ac-accordions load="0"] [ac-accordion title="Expert: Kraig Quisenberry"]Kraig Quisenberry is an automotive strategy professional with 30+ years of proven experience. He learned early on that a critical key to dealership success is found in pre-owned vehicles buying and wholesale ops. At his Learning Lab, Quisenberry will explore cutting-edge strategies in buying, wholesaling and remarketing inventory through in-lane and new online channels.[/ac-accordion][ac-accordion title="Expert: Greg Wells"]Greg Wells is the president of AllCall Automotive Contact Center, a fully blended contact center serving dealers in the U.S. and Canada. He spent 22 years in the dealership ranks and has worked with BDC and Internet divisions since 1993. Wells is well-versed on: call guides, e-mail strategies, voicemail ideas, compelling value propositions, CRM guidelines and virtually any topic related to new and used car sales from a lead management perspective.[/ac-accordion][ac-accordion title="Expert: Dustin Harris" last="y"]Dustin Harris joined Netsertive in 2011 to work with key automotive accounts. Harris will explore how to identify missed opportunities online by helping dealers and managers create individualized strategies to utilize search, mobile, display and retargeting campaigns to drive online sales opportunities. Through Harris’ Learning Labs, you will leave with the knowledge and insight to establish your own digital best practices and utilize results-oriented marketing strategies to increase your online market share and sell more units.[/ac-accordion] [/ac-accordions] [/one_third_last] [one_third]
Social Media Strategies
The fastest growing segment of media, Social Media sites are connecting with customers in new and exciting ways, offering a more complete understanding of customer behavior and preferences. Learn how to effectively engage your target audience and promote your brand by discovering the latest success practices in the ever changing world of social media.[ac-accordions load="0"] [ac-accordion title="Expert: Jon Pastor"]Jon Pastor is the founder and CEO of Community Elf, a social media marketing firm. Pastor has helped countless dealerships improve customer retention and acquire new customers using social media solutions. In his Learning Lab, Pastor will work directly with attendees to explore their content strategies. There, they will learn how to utilize changes in Facebook, such as the new Edgerank algorithm.[/ac-accordion] [ac-accordion title="Expert: Jim Flint"]Jim Flint is the founder and president of Local Search Group, a digital automotive marketing agency known for delivering comprehensive, integrated digital marketing solutions for automotive companies and retail clients across the country. Flint will be ready to discuss Facebook’s partnership with Yahoo/Bing, how it will impact your SEO strategy, and answer the question, “is Pinterest the next big thing?”[/ac-accordion] [ac-accordion title="Expert: Alexi Venneri" last="y"]Alexi Venneri is co-founder of Digital Air Strike, one of the fastest growing automotive lead response, social media and reputation management companies in the nation. Venneri is CMO and COO of social media products. Digital Air Strike offers full service digital marketing solutions that generate more website traffic and more loyal customers. Prior to co-founding Digital Air Strike, Venneri was president of Auto Media/Blue Flame 6, one of the largest automotive advertising agencies, owned by The Van Tuyl Group, the largest privately held dealership group. Prior positions also include vice president of marketing, PR and investor relations at DealerTrack, chief marketing officer at Who’s Calling, director of marketing for the Major League Baseball team Seattle Mariners, and she has held marketing management positions for a number of hospitality related businesses, including one of the largest convention and visitors’ bureaus in North America. [/ac-accordion] [/ac-accordions] [/one_third][one_third]
Data & Analytics
Big data is one of today’s hottest topics that continues to change the way the automotive industry measures success. Meet with experts who will explain what statistics to pay attention to, how often it should be used and what to do with it. At these interactive tables, dealers and managers will cut through the clutter to target the metrics that have the most impact on sales, customer retention and the bottom line.[ac-accordions load="0"] [ac-accordion title="Expert: Sandi Jerome"]DMS guru Sandi Jerome has over 30 years of experience in the car business. Jerome was one of the first female F&I managers and achieved her CPA, and was promoted to office manager and controller of a megastore. No one knows how DMS systems should work better than Sandi Jerome, and during her Learning Lab, she will discuss everything you ever wanted to know about DMS systems. Topics include the major providers, how they differ and how to select a new DMS or determine if an integrated CRM is better for you.[/ac-accordion] [ac-accordion title="Expert: Vickie Gibbs"]Vickie Gibbs is currently the General Manager for Albright Digital, a company focused on reputation management and website \ lead-generation for auto dealers. She brings over 20 years of experience in technology, including e-commerce, analytics, mobile, and Internet marketing. Gibbs will focus on what metrics to track, how to improve your website conversion, social, SEM, SEO, and online banner advertising, and how to use data and optimization techniques such as A/B testing.
[/ac-accordion] [ac-accordion title="Expert: Don Reed" last="y"]After 26 years in the automobile business as a dealer, GM, sales manager, service manager, service advisor and salesperson, Don Reed has been ‘turning around’ dealerships that were in need of building their profits. As CEO of DealerPro Training, and the founder of The Don Reed PRO Training Network, Reed has worked with hundreds of dealerships and major dealer groups across the U.S., Canada and the UK to increase profits in fixed operations. Discuss how to integrate a CRM campaign into a profit-improvement plan to boost service absorption. With Reed’s help, you will learn how to prepare the service team for an increase in traffic and evaluate staffing levels to better serve your customers. [/ac-accordion] [/ac-accordions] [/one_third][one_third_last]
Reputation Management & Customer Loyalty Programs
This learning lab will showcase essential strategies for reputation management. Build generations of return clients via customer loyalty programs and learn how to use your current social media and other customer outreach strategies. Experts have designed these Learning Labs to increase loyalty and grow your customer base.[ac-accordions load="0"] [ac-accordion title="Expert: Jeff Cotton"]Jeff Cotton brings over 20 years of automotive industry experience and knowledge to his Learning Lab table. A proven sales professional, Cotton will impart his wisdom on how to best build and keep customer relationships. Cotton is an expert in drawing and maintaining a devoted clientele, and making more informed marketing decisions while pricing your products competitively. Find out how he has repeatedly increased profits and can discover how you can do the same.[/ac-accordion] [ac-accordion title="Expert: Saphura Long"]Saphura Safavi Long is the president of Gratis technologies. With over 16 years of experience in client management, Long believes a dealer can generate far more revenue from a ‘loyal’ client than by gaining a new one. Long will explain how different tactics can work together, and will coach dealers and managers on how CRM, reputation management, SEO and e-commerce must be coordinated to achieve maximum success.[/ac-accordion] [ac-accordion title="Expert: Jerry Hart" last="y"]Jerry Hart of eReputationBUILDER is a seasoned leader and entrepreneur in online reputation management. According to Hart “Today, we are all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.” Hart will discuss how you can create unique customer experiences to increase revenue. [/ac-accordion] [/ac-accordions] [/one_third_last] [one_third]
CRM & Telephony
Digitize the way you take care of existing and create new customers. Learn skills to increase conversion rates of outgoing marketing efforts. Discover ways to maximize the use of your CRM to create new promotional tools, and how the tried-and-true telephone lead still plays a major role in generating sales. Learn the perfect blend of new techniques and time-tested practices to drive more business to your store.[ac-accordions load="0"] [ac-accordion title="Expert: Mike Markette"]Mike Markette joined CallRevu in June 2010 as Partner and Chief Technology Officer. In less than two years, he grew CallRevu to a staff of over 250. Mike Markette will share the top seven things he has learned from phone-call data, and how they affect a dealership’s bottom line. His Learning Lab will focus on what to listen for, as well as how to extract data, read that data and put it to use. Return with a skillset to perform effective call monitoring and reporting, so that you can diagnose and react to phone calls on your own in a lucrative manner.[/ac-accordion] [ac-accordion title="Expert: Brad Hampton" last="y"]Brad Hampton joined KPA as Marketing Manager after working as a Digital Marketing Manager for seven dealerships. Hampton uses his experiences from working on both the dealer- and vendor-side to enhance a dealer’s digital presence, and optimize every sales opportunity. Learn what department and sales metrics you need to manage in order to get the most profit out of your Internet department or BDC. There are industry benchmarks for every step of the Internet lead life cycle, and you may be able to. In his Learning Lab Brad Hampton will show you what the top dealer groups in the country are doing to create Internet department success, and personally explore your opportunities to do the same.[/ac-accordion] [/ac-accordions] [/one_third][one_third]
These days, most customers don’t leave their bedrooms, let alone their homes, without a mobile device. Case in point, nearly 80% of car shoppers do pre-buying research on vehicles, dealerships and much more using mobile platforms. Every week, thousands of parts
are sold on the Internet through mobile applications.
Search Engine Optimization (SEO) and Website Conversion
There is a real science to creating effective SEO and web conversion. The most successful dealers recognize that over 88% of customers use search engines to find the vehicle they want to buy. Creating and implementing targeted strategies to appear ahead of your competitors for popular search terms in your market will allow you to speak directly to customers who want to buy or service a vehicle now.[ac-accordions load="0"] [ac-accordion title="Expert: Michael Weiss"]As managing partner of C-4 Analytics, Michael Weiss specializes in cutting-edge, large-scale projects and personally creates the targeted solutions for his clients’ online marketing challenges. He will pair up with Justin Cook to evaluate how the internet has changed the face of the automotive market, and prepare dealers with behavioral targeting, geo-targeting and psychological tactics for increasing web conversions.[/ac-accordion] [ac-accordion title="Expert: Phil Sura"]Phil Sura started the automotive division of UnityWorks Media, a web video company supporting more than 1,500 automotive dealers. At his Learning Lab, Sura will discuss how to impact website conversion with a video strategy including actual examples of how top dealerships are leveraging video to drive results.[/ac-accordion] [ac-accordion title="Expert: Jason Wiley" last="y"]Jason Wiley is the director of Sales for Haystak Digital Marketing. Haystak is one of only 17 Google Adwords Premier SMB Partners in all of North America and it’s the only SMB Partner that started out as a full-service automotive advertising agency. Wiley has been around the car business since a child, and has worked full-time in the automotive industry since 1999. He’s been the director of sales and marketing at numerous successful automotive vendor companies and also co-owned his own full service automotive advertising agency.[/ac-accordion] [/ac-accordions] [/one_third_last] [one_third]
Working with your PPC Provider
Don’t just let your Pay-Per-Click (PPC) provider throw money at keywords! Don’t just buy clicks; ensure those clicks to turn into leads, shows and sales. This specialized Learning Lab category will cover everything you need to know to manage your PPC provider and to maximize the results from your PPC budget. Learn the questions you need to ask your provider, the importance of transparency and why you should own your own Google Ad Words account. Discover the critical importance of an integrated approach to PPC and how to work with your provider to turn paid clicks into leads and customers.[ac-accordions load="0"] [ac-accordion title="Expert: Larry Bruce"]Larry Bruce is a partner at MotorTrends Online and president/CEO of MicrositesByU. Bruce has 20-plus years of retail automotive and technology experience. At his Learning Lab table, Bruce can show you exactly what you need to know to balance an effective Pay-Per-Click strategy including the key elements of any PPC campaign and what questions you need to ask any PPC provider and why.[/ac-accordion] [ac-accordion title="Expert: Timmy James"]Timmy James is a leading automotive digital marketing expert and a well-respected industry trainer. He has been one of the most popular presenters at virtually every Digital Dealer Conference over the years and has helped thousands of dealers increase sales by implementing proven Internet marketing ‘best practices’ that are consistently employed by top volume dealerships nationwide. As the vice president of Sales for the rapidly-growing digital marketing leader OnlineDrive, James and his team assist automotive dealerships in maximizing their ROI from all of their online marketing strategies.[/ac-accordion] [ac-accordion title="Expert: Justin Cook" last="y"]Justin Cook is the vice president and general counsel of C-4 Analytics; he oversees every client account and leads the strategy department that conceives and executes organic search optimization, search engine marketing, public relations, market research, Web 3.0, on-site behavioral targeting, web analytics and social media optimization campaigns.[/ac-accordion] [/ac-accordions] [/one_third] [one_third][/one_third] [one_third_last] [box type="box" width="222" template="drop-shadow raised" align="after" color="blue"]For a full schedule of learning labs and to register, visit the #DigitalDealer Online Community[/box] [/one_third_last]