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The Digital Dealer Conference & Exposition is where top dealers go to stay ahead of the curve and gain the latest marketing strategies to influence the modern consumer:
the digital one.

See How Attending the 16th Digital Dealer Conference Will Put You Ahead of the Competition

100+ High-Intensity Sessions, Workshops & Case Studies...

Designed to give your dealership the competitive edge.

Ground-Breaking Keynote Speakers...

Reveal the next big thing in marketing and technology.

Peer Networking Roundtables...

Exchange ideas with peers from all over the country to discover new concepts and proven best practices.

Digital Dealer Case Studies...

Learn from the success of fellow dealerships who used specific products and processes in their dealerships to gain an edge.

DD16 is geared towards every department in your
dealership through 8 segmented tracks:

Digital Marketing:

Explore best practices in SEO, SEM, website development, conversions, mobile and more.

CRM, Data & Analytics:

Discuss concepts from the ‘big data’ movement, showing dealerships what to measure, when to measure it, and what to do with their customer data to gain an advantage.

Sales Strategies:

Share ideas and proven techniques to attract customers and sell more units.

Pre-owned Sales:

Learn how to maximize used vehicle ROI, best practices for selling and auctioning used vehicles.

Social Media:

Twitter & Facebook is not just for cat memes anymore. Learn how to utilize the social networks to engage, attract and retain more customers.


Focus on the needs of owners, dealer principals and general managers. Big picture items will be explored that drive the direction of the dealership, such as how to hire, train and grow future leadership.

Fixed Operations:

Target the needs of Parts & Service department to increase revenue and boost the bottom line in this critical dealership profit center. Includes how to bring the Fixed Operations process online.

Reputation & Loyalty:

Showcase strategies for reputation management and build generations of return clients via customer loyalty programs.

Within each category, sessions will be ranked fundamental, intermediate or advanced so attendees can select subject matter suited to their individual experience level.

Learning and Networking Features of DD16:

Top minds from the automotive industry and marketing strategy professionals will share their perspectives on how dealerships can utilize major trends in digitalization of dealership operations to their advantage.

Digital Dealer Peer Networking Roundtables:

Just like a mini 20 group, work with your dealership peers to blow open the doors to new ideas and proven best practices. Meet with other dealers and managers from outside your market and discuss your biggest challenges. Pick each other’s brains to see what works… and what doesn’t. Compare metrics and results. Discuss your most valuable vendors, and do it at tables of 10 with peers from similar sized operations. This marquis event will be held on the first day of the conference, and will not only provide ideas to improve your operation but will also give you additional insight to choose the sessions you will attend and decide which solutions providers you should meet with in the Digital Dealer Exhibit Hall. Most likely, you will stay in touch with your peer for years to come, continuing to share and compare what you’re doing, what’s working and what to avoid.  


Digital Dealer Exhibit Hall

The 16th Digital Dealer Conference & Exposition will showcase the industry’s largest collection of technology-focused providers, all presenting game-changing solutions for franchised dealerships. More than 100 solutions providers will be showcased in the 16th Digital Dealer Exhibit Hall. The Digital Dealer Exhibit Hall will be open multiple times per day, offering ample time to visit with exhibitors. Breakfast, lunch and cocktails are all served in the Digital Dealer Exhibit Hall.

Digital Dealer Case Studies

After 2 days of learning the latest digital marketing strategies and industry best practices, it’s time to figure out how to implement all of these great ideas in your own dealership. Digital Dealer Case Studies provide real world examples of how an actual dealership successfully utilizes a new technology, service or process to their advantage, providing an outline of how you can make improvements. These detailed sessions will be held at the conclusion of the conference on Thursday, May 8th.