Event Overview

With new technology continuing to shape the future direction of the industry, it is critical now more than ever to stay ahead of the trends that will change the way dealerships operate.

Understanding and utilizing strategies in areas such as reputation management, sales trends, parts e-commerce, pre-owned valuations, data analytics, social media and opportunities with cloud based computing could make the difference between a good year and a year with record profits.

The Digital Dealer Conference & Exposition is the industry’s largest collection of thought leaders, including dealership peers, fixed operations specialists, pre-owned gurus, social media experts, leading trainers, consultants and executives. This 3-day conference and exposition will showcase game changing strategies for every department in your dealership with 100+ high-intensity Sessions, Workshops,Case Studies & Exhibit Hall Offerings!

Digital Dealer’s educational content is focused on Internet and technology solutions with advanced strategies in today’s latest subjects such as Digital Marketing, SEO/SEM, Mobile, Sales Strategies, CRM, Data & Analytics.

How Does Attending the 18th Digital Dealer Conference & Exposition Put You Ahead of the Competition?

Over 100 High Intensity Sessions:

Learn from industry experts at the top of their game. Target the specific needs of your dealership by choosing sessions based on speaker, topic and expertise level.

Digital Dealer Featured Session Topics:
SEO-Training-40SEO & SEM
Learn effective marketing strategies to optimize your SEO & SEM so more customers find your dealership first.

Marketing-Strategy-40Digital Marketing
Utilize the latest digital strategies to drive traffic to your website and ultimately your dealership.

Connect with mobile shoppers how they want whenever they want…before they go elsewhere

Seo-Report-40CRM, Data & Analytics
Discuss concepts from the ‘big data’ movement. Learn what to measure, when to measure, and what to do with invaluable customer data.

Fresh-Idea-40Sales Strategies
Improve closing rates and gross margins by implementing value and trust-based sales techniques.

Traffic-Conversion-40Pre-owned Sales
Learn how to maximize used vehicle ROI, best practices for selling and auctioning used vehicles.

Social-Signal-40Social Media
Twitter & Facebook is not just for cat memes anymore. Learn how to utilize social networks to engage, attract and retain more customers.

Focus on the needs of owners, dealer principals and general managers. Big picture items will be explored that drive the direction of the dealership, such as how to hire, train and grow future leaders and managers.

Adwords-Campaign-40Fixed Operations
Target the needs of the Parts & Service department to increase revenue and boost the bottom line in this critical dealership profit center. Includes how to bring the Fixed Operations process online.

Customer-Testimonial-40Reputation & Loyalty
Showcase strategies for reputation management and build generations of return clients via customer loyalty programs.

* Within each category, sessions will be ranked fundamental, intermediate or advanced so attendees can select subject matter suited to their individual experience level.


Digital Dealer Peer Networking Roundtables:

Exchange solutions with 10 peers from similarly sized dealerships to blow open the doors to new ideas and proven best practices. Meet with other dealers and managers from across the country to discuss your biggest challenges. Compare metrics and results, see what’s working and what to avoid. More importantly, this marquis event will provide additional insight in choosing which sessions to attend and decide which solution providers to meet with. Stay in touch with each other for years to come, continuing to share and compare problems and solutions.


Digital Dealer Exhibit Hall:

The 18th Digital Dealer Conference & Exposition will showcase the industry’s largest collection of technology-focused providers, all presenting game-changing solutions for your dealership. Demo the latest services and products to take your dealership to the next level. The Digital Dealer Exhibit Hall will be open throughout the conference, offering ample time to visit with exhibitors. Breakfast, lunch and cocktails are all served in the Digital Dealer Exhibit Hall.


Digital Dealer Case Studies:

After 2 days of learning the latest digital strategies and industry best practices, it’s time to figure out how to implement all of these great ideas in your own dealership. Digital Dealer Case Studies provide real life examples of how actual dealerships successfully utilize digital strategy or technology to their advantage. More importantly, Digital Dealer Case Studies provide a step by step outline of how you can execute your plan. These detailed sessions will be held at the conclusion of the conference on Thursday, April 23rd.