Event Overview

img-crownheadThe Digital Dealer Conference & Exposition is the industry’s largest collection of thought leaders, including dealership peers, fixed operations specialists, pre-owned gurus, social media experts, leading trainers, consultants and executives. This 3-day conference and exposition will showcase game-changing strategies for every department in your dealership with 100+ high-intensity sessions, case studies, peer-to-peer opportunities & exhibit hall offerings. Learn how to use the Internet & technology to sell and service more vehicles, more profitably!

Why Attend the 18th Digital Dealer Conference & Exposition?

Over 100 High Intensity Sessions:

Learn from top industry experts sharing proven models of dealership success. Explore our Interactive Agenda and map out a customized game plan focused on the areas that are keeping you and your dealership from maximizing results. Choose from sessions that address your dealership’s biggest challenges and/or roadblocks in areas such as:

icon-seosemSEO & SEM
Learn effective marketing strategies to optimize your SEO & SEM so more customers find your dealership first.

icon-digitalmarketDigital Marketing
Utilize the latest digital strategies to drive traffic to your website and ultimately your dealership.

Connect with mobile shoppers how they want whenever they want…before they go elsewhere.

icon-CRMCRM, Data & Analytics
Discuss concepts from the ‘big data’ movement. Learn what to measure, when to measure, and what to do with invaluable customer data.

icon-salesSales Strategies
Improve closing rates and gross margins by implementing value and trust-based sales techniques.

icon-preownedPre-owned Sales
Learn how to maximize used vehicle ROI, best practices for selling and auctioning used vehicles.

icon-socialmediaSocial Media
Leverage social media to increase traffic to your website and engage more fans.

Focus on the needs of owners, dealer principals and general managers. Big picture items will be explored that drive the direction of the dealership, such as how to hire, train and grow future leaders and managers.

img-fixedopFixed Operations
Target the needs of the Parts & Service department to increase revenue and boost the bottom line in this critical dealership profit center. Includes how to bring the Fixed Operations process online.

icon-reputationReputation & Loyalty
Showcase strategies for reputation management and build generations of return clients via customer loyalty programs.

* Within each category, sessions will be ranked fundamental, intermediate or advanced so attendees can select subject matter suited to their individual experience level.

Digital Dealer Peer Networking Roundtables:

Exchange solutions with 10 peers from similarly sized dealerships to blow open the doors to new ideas and proven best practices. Meet with other dealers and managers from across the country to discuss your biggest challenges. Compare metrics and results, see what’s working and what to avoid. More importantly, this marquis event will provide additional insight in choosing which sessions to attend and decide which solution providers to meet with. Stay in touch with each other for years to come, continuing to share and compare problems and solutions.


Digital Dealer Exhibit Hall:

The 18th Digital Dealer Conference & Exposition will showcase the industry’s largest collection of technology-focused providers, all presenting game-changing solutions for your dealership. Demo the latest services and products to take your dealership to the next level. The Digital Dealer Exhibit Hall will be open throughout the conference, offering ample time to visit with exhibitors. Breakfast, lunch and cocktails are all served in the Digital Dealer Exhibit Hall.


Digital Dealer Product & Service Specific Case Studies:

Digital Dealer Case Studies provide real life examples of how actual dealerships successfully implemented a product or service in their dealership. Backed by dealership data & analytics, Digital Dealer case studies will teach you how to effectively maximize a particular product or service in your dealership. These product & service specific sessions will be held during the last day of the conference on Thursday, April 23rd.