Event Overview

Digital Dealer Conference & Exposition is retail automotive’s premier educational event solely dedicated to Internet, technology and digital solutions for Dealers and Managers.

Digital Dealer is the leading educational destination for today’s progressive dealerships, delivering one-of-a-kind learning and networking opportunities through 100+ high intensity sessions, peer to peer offerings, case studies & technology-specific exhibitors.

How Does Attending the 18th Digital Dealer Conference & Exposition Put You Ahead of the Competition?


Digital Dealer Peer Networking Roundtables:

Exchange solutions with 10 peers from similarly sized dealerships to blow open the doors to new ideas and proven best practices. Meet with other dealers and managers from across the country to discuss your biggest challenges. Compare metrics and results, see what’s working and what to avoid. More importantly, this marquis event will provide additional insight in choosing which sessions to attend and decide which solution providers to meet with. Stay in touch with each other for years to come, continuing to share and compare problems and solutions.

Digital Dealer Exhibit Hall:

The 18th Digital Dealer Conference & Exposition will showcase the industry’s largest collection of technology-focused providers, all presenting game-changing solutions for your dealership. Demo the latest services and products to take your dealership to the next level. The Digital Dealer Exhibit Hall will be open throughout the conference, offering ample time to visit with exhibitors. Breakfast, lunch and cocktails are all served in the Digital Dealer Exhibit Hall.


Digital Dealer Case Studies:

After 2 days of learning the latest digital strategies and industry best practices, it’s time to figure out how to implement all of these great ideas in your own dealership. Digital Dealer Case Studies provide real life examples of how actual dealerships successfully utilize digital strategy or technology to their advantage. More importantly, Digital Dealer Case Studies provide a step by step outline of how you can execute your plan. These detailed sessions will be held at the conclusion of the conference on Thursday, April 23rd.


Over 100 High Intensity Sessions:

Learn from industry experts at the top of their game. Target the specific needs of your dealership by choosing sessions based on speaker, topic and expertise level.

Digital Dealer Featured Session Topics:
SEO-Training-40SEO & SEM
Acquire best practices in getting your dealership’s website in front of your audience

Marketing-Strategy-40Digital Marketing
Explore website development, conversions, mobile and more.

Seo-Report-40CRM, Data & Analytics
Discuss concepts from the ‘big data’ movement. Learn what to measure, when to measure, and what to do with invaluable customer data.

Fresh-Idea-40Sales Strategies
Share ideas and proven techniques to attract customer leads and sell more units.

Traffic-Conversion-40Pre-owned Sales
Learn how to maximize used vehicle ROI, best practices for selling and auctioning used vehicles.

Social-Signal-40Social Media
Twitter & Facebook is not just for cat memes anymore. Learn how to utilize social networks to engage, attract and retain more customers.

Focus on the needs of owners, dealer principals and general managers. Big picture items will be explored that drive the direction of the dealership, such as how to hire, train and grow future leaders and managers.

Adwords-Campaign-40Fixed Operations
Target the needs of the Parts & Service department to increase revenue and boost the bottom line in this critical dealership profit center. Includes how to bring the Fixed Operations process online.

Customer-Testimonial-40Reputation & Loyalty
Showcase strategies for reputation management and build generations of return clients via customer loyalty programs.

Within each category, sessions will be ranked fundamental, intermediate or advanced so attendees can select subject matter suited to their individual experience level.