The Digital Dealer Conference & Exposition is retail automotive’s leading digital strategy conference, focused on introducing, exploring, and implementing the various digital components required to engage today’s modern automotive consumer.

Auto shoppers now turn to the Internet and mobile devices to guide them through their purchasing decisions, by way of search, online reviews, and user-friendly experiences. This behavior requires dealerships to adopt cutting-edge technologies and digital strategies to maintain their competitive advantage.

The Digital Dealer Conference & Exposition is where top dealers go to stay ahead of the technology curve, delivering the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart groundbreaking, actionable business strategies.

Early Bird Registration is Open!

Don't miss the chance to save $200+ on registration!

Why Attend Digital Dealer

  • 100+ High-Intensity Sessions Target your specific needs and meet the goals of your dealership by creating your own custom agenda. Choose from 10 concurrent sessions over 3 exciting days.
  • Groundbreaking Keynote Speakers Gain valuable knowledge from sales & marketing experts at the top of their game. DD17 Las Vegas will feature the “Wolf of Wall Street” Jordan Belfort.
  • Peer Networking Roundtables An opportunity to exchange ideas with peers from around the country. Discover new concepts, proven best practices and grow your professional network. 
  • Product & Service Specific Case Studies
    Study and explore real life cases of successful product and solution implementations in fellow dealerships. 
  • Digital Dealer Exhibit Hall Demo the latest solutions, services and products to take your dealership’s marketing technology to the next level. 
  • Center-Strip at The Mirage, Las Vegas Enjoy negotiated $159/nt+ room rates at the famous Mirage Hotel & Casino.

  • Who Should Attend

    Dealer Principals
    Internet Sales Managers
    General Managers
    General Sales Managers
    Marketing Directors
    e-Commerce Directors
    BDC Managers
    Social Media Managers
    CRM Managers
    Pre-Owned Managers
    F&I Managers
    Fixed Operations Managers
  • The Wolf at Digital Dealer 17

For years I’ve talked about going to the Digital Dealer Conference and like many of you at the last minute I make an excuse not to attend. Trust me… Stop Making Excuses, it’s worth every minute away from the dealership.

We are seeing unprecedented changes in how we communicate and market to our customers. Putting many of the technology leaders in one location discussing where it’s all going and some best practices proved to be invaluable.
Looking forward to the next Digital Dealer Conference!
 - Joe Z, General Manager, Walled Lake, MI
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